Park
Street Research is the market
research division of Group DCA (formerly Dot Com Advisors™).
Group DCA was founded in 1999, based on the observation that traditional promotional
and educational programs used in the pharmaceutical industry are often
inefficient, and increasingly ineffective.
Existing models for delivering healthcare information over the Internet also
have a number of limitations, including poor graphics, cluttered pages,
and a lack of true interactivity. Moreover, the potential strengths of
the Internet as a 2-way communication media are often not used effectively,
if at all. A clear opportunity therefore exists for an approach that combines
emerging technology with proven communication principles.
Group DCA was therefore created specifically to utilize modern information
technology to educate and market to healthcare professionals – as
well as to gather their insights and experiences.
Group
DCA headquarters are in Montclair, New Jersey, with
a satellite office in San Diego, California.
|